Penguin Books in India commissioned us for three consecutive editions of the World Book Fair held at Pragati Maidan every two years. Penguin had one of the largest contingents in the fair with a main space of 2000 sq.ft for their English titles and a smaller space of 240 sq.ft for the Hindi and vernacular language titles.
We designed the stall first in 2006 around the theme of a scroll of paper. This scroll of paper became a large element as a back drop to the main reception and cash counter in the middle of the stall. It also enclosed on the other side the small meeting area needed by them.
In 2008, Penguin was relaunching a set of their classic titles to mark their 70th year of publishing. To highlight these the stall was comprised of a set clear see through acrylic book shelves that allowed the books to be viewed from all sides.
In 2010, as New Delhi prepared to host the Commonwealth Games and so was revamping large parts of it's architectural heritage, the colonial buildings of Connaught Place (Rajiv Chowk) became the central theme with the central wall being designed as a colonnade of white columns with acrylic sheets mounted in between them promotional graphics and festoons.
Status. : Completed
Location : NewDelhi